Affiliate attribution done right
Track every conversion, build trust with affiliates, and grow your affiliate program using first-party data (no cookies or redirects). Attribute every affiliate sale confidently.
Refersion is an *exceptional* tool for tracking affiliate conversions.
I appreciate how simple it is to keep tabs on affiliates and make payments
Customer service from Refersion is great! The team is willing to go above and beyond.
I like the simplicity and straightforwardness and how easy it is to use.
Thanks to Refersion, affiliate traffic converts 5x higher than the rest of our traffic.
Refersion is highly intuitive to use and we’ve experienced consistently reliable tracking.
Refersion is an *exceptional* tool for tracking affiliate conversions.
I appreciate how simple it is to keep tabs on affiliates and make payments
Customer service from Refersion is great! The team is willing to go above and beyond.
I like the simplicity and straightforwardness and how easy it is to use.
Thanks to Refersion, affiliate traffic converts 5x higher than the rest of our traffic.
Refersion is highly intuitive to use and we’ve experienced consistently reliable tracking.
Refersion was super easy to set up and immediately begin tracking affiliates.
The platform is user-friendly and gets the job done. Highly recommend this app!
Refersion has amazing tracking power and their customer support is amazing!
Refersion helps our brand grow + scale our affiliate community with ease.
Keeping our affiliate sales tracked accurately and affiliates happy is worth every penny!
Refersion is a great tool! It makes keeping track of commissions and paying them so easy.
Refersion was super easy to set up and immediately begin tracking affiliates.
The platform is user-friendly and gets the job done. Highly recommend this app!
Refersion has amazing tracking power and their customer support is amazing!
Refersion helps our brand grow + scale our affiliate community with ease.
Keeping our affiliate sales tracked accurately and affiliates happy is worth every penny!
Refersion is a great tool! It makes keeping track of commissions and paying them so easy.
Full-Funnel Affiliate Attribution + First-Party Tracking
Future-Proof with First-Party Tracking
By relying on first-party data (not third-party cookies), you capture every conversion. And you can keep doing so even if browser and privacy rules change.
Maximize Conversions with Less Friction
Referral links stay on your store’s domain and send customers straight to product or checkout so you get better conversions and clearer attribution.
Ensure Timely and Fair Payments
Every affiliate-driven sale is correctly attributed so that you pay the right commissions and can measure campaign ROI effectively.
What is First Party Tracking?
How our first-party attribution engine works
We don’t rely on third-party cookies or redirects. Instead, we capture the click, session and sale using first-party data to give you accurate affiliate attribution in a privacy-first world.
When a customer visits your site with an affiliate link here’s what happens:
- Refersion records that click for the affiliate and assigns a unique cart ID that relates to the customer’s shopping session.
- When the customer completes a purchase, the session/cart ID is matched to the order.
- The converted sale is instantly attributed to the correct partner.
Attribute every partner. From influencers to publishers to ambassadors
Refersion captures each partner’s impact through referral links, coupon codes or email attribution so you can choose the best method for each one and know exactly which partner drove the sale.
Running with hundreds or even thousands of partners? Layer on logic for how the sale credit is attributed while leveraging all of these tracking options.
Your program is unique to you. Your tracking should reflect that.
Loved By Managers & Affiliates Alike
Clear attribution & accurate commissions build trust
When every sale or lead is credited correctly, your affiliates feel valued and their marketing efforts are recognized. Accurate affiliate attribution builds trust and strengthens relationships, encouraging affiliates to continue promoting your products or services.
Plus, Refersion gives affiliates real-time visibility into their impact and earnings through transparent and easy-to-access reporting.
The brands and merchants that trust Refersion as their affiliate tracking solution see their programs scale because the trust extends to the confidence of their partners, who stay longer and drive more sales.
Eliminate a Crummy User Experience
Seamless affiliate attribution. No redirects or friction
When a visitor clicks an affiliate link they go straight to your product or checkout. No jarring redirects or white screen pop-ups.
This friction-free journey enhances the user experience and improves conversion rates. It also means clearer attribution and credits your affiliate partners for their work.
Programs Scale When Tracking Works
What You’ll Achieve With Accurate Affiliate Attribution
- Eliminate missed or mis-attributed affiliate sales
- Grow affiliate-driven revenue faster
- Stay compliant with privacy regulations while tracking performance
- Gather insights to optimize your affiliate program
- Gain full visibility into partner impact and customer journeys
Get more accurate attribution
Setup your own account or schedule a call with our team and get your affiliate program up and running in no-time.
Need help? Start here.
Affiliate attribution is the process of assigning credit for a sale or conversion to the correct partner who generated a referral click. Accurate attribution lets you pay the right people and measure your affiliate ROI. Reliable and accurate affiliate marketing attribution is essential for brands and merchants to grow their programs.
Unlike traditional third-party cookie tracking, Refersion uses first-party data and session identifiers to match clicks to orders which improves data accuracy and leads to fewer missed conversions.
In most cases yes. However, if your checkout redirects to a different subdomain or uses an external gateway, you’ll want to check compatibility. We provide full technical guidance to ensure your cart-ID matching works seamlessly.
Most brands and merchants have affiliate programs running alongside their own digital marketing efforts. Within their affiliate partnerships they also work with different types of affiliates that meet users throughout their journey - upper funnel, mid-funnel and bottom of the funnel. Accurate attribution ensures you are paying the appropriate commissions for the appropriate stage of the partner.
Refersion's cookieless, first-party tracking provides reliable visibility into performance for traditional affiliates, content marketers, publishers, browser extensions, coupon sites and sub-networks like Skimlinks.
