Yes, affiliate marketing is safe if done the right way. Since you are bringing in external partners to help market your brand, you need to have a tight contract with each of the affiliates to protect your brand and data from affiliate fraud. Secondly, the onus is on you to ensure that your affiliates do not break any advertising rules or not comply with GDPR rules related to data protection. Even with affiliate fraud, depending on the nature of the crime, you may be penalized along with them. Compliance monitoring is vital to any business, and that’s true for affiliate marketing. A vendor who can handle these parts of the process will ensure a safe affiliate marketing experience for your brand.
Affiliate marketing is a legal form of marketing. The same rules related to advertising apply to affiliate marketing.
