Affiliate marketing already relies heavily on person-to-person connections. Those connections may grow even stronger through the Metaverse, as people can create what feels like a physical connection with individuals online. When your avatar can actually interact with someone else’s avatar, you may feel more of a friendly relationship building with that person, which means you may take their recommendations like a friend’s. This is one of the foundational ideas surrounding the usage of the Metaverse in affiliate marketing.
