How does affiliate fraud occur?

Some types of affiliate fraud are:

 

  • Cookie stuffing refers to the practice of placing many cookies on a visitor’s browser to increase the likelihood of earning a commission should the consumer decide to make a purchase.

  • By spoofing IP addresses and clicking on their links in secret, fraudsters can drive a large amount of phony traffic to a merchant’s site.

  • Applying virtual private networks (VPNs) or proxies to make it look like a purchase was made in another Tier 1 country while, in fact, the buyer is located in some other country.

  • Using stolen or lost credit card numbers to make a purchase on the merchant’s website.