There are many ways to measure effectiveness when it comes to affiliate marketing. A brand may simply choose to look at how many clicks a certain affiliate marketer is drawing to its website per month. Commissions are based on how many sales an affiliate marketer is drawing to a company per month. A brand may also look at the actual sale percentage, for instance, how many times a click turns into a sale. Brands may also look at the pure dollar amount, which is the dollar amount of purchases that a publisher’s audience has made.
All of these can be a good way to measure ROI, and brands will likely use their own combination to measure success.
